You can imagine, yes, Id rather be in Miami for 180 days, no question. One Thursday night he gave me a call and said, Do you think you can go to Milwaukee and talk to Senator Herb Call. I volunteered/got myself pushed into the reset committee of the bubble committee on the NBA to do something that's never been done before. Peter Feigin: Hey, John thanks for having me. I suggested a lot of people who would be great presidents, and lo and behold, none of them worked out to do it, so I think they had to default to me to run the company.". John: Right. He said it. The one thing about you that I've seen over the years is that you keep the culture in a funny mood, right? John: No question. And until next time, I'm Michael Red. And one of the incredible things that Milwaukee did not have was kind of a meeting place. So it was kind of building rapport and trust was the only way to kind of get this done. Theres some other attributes, but just take those three is like your best, which, whether youre on basketball or the business side, you die for. Peter Feigin: Not as much as you'd like to see. There's no living room, there's no central square, there's no big public park kind of in the middle of the city. Peter Feigin: Just, just listen, just listen. I played soccer and basketball, not overly blessed with athleticism. That's kind of a surreal experience in NBA arenas.". So, he's at the All-Star game and I literally said, "It's too bad we're not on Zoom," because I'm holding these. Where is your ring? We've got one of the global sports stars in the world. Youre unbelievably inspirational. Just shut up for 15 seconds. And kind of like who are intrinsically becoming Buck stars and having them be our influencers around the world and thinking about global campaign. Peter: Wow. Here's your Hispanics." It all starts with the answer, right? These are special socks, so you bring me back a pair of socks. This is probably the best hour of the week. That's what and that's ongoing. You're exactly right. High draft picks such as Andrew Bogut, Yi Jianlian, Joe Alexander and Brandon Jennings hadn't panned out. My favorite part of coming to Milwaukee is going into your stash of gear and getting the hoodies and the gear. And obviously, you have dealt with a little bit of this with Sterling Brown a couple years ago, so you guys happened to prepare for this a little bit. All of a sudden, 12 months ago, that went upside down, and with Giannis, it literally went international, national, regional, local, which is a great turnaround for us.". They cause matchup problems for their fathers friends. Very little sympathy or empathy for pro athletes because of what they get paid. I think engagement and investment in the community and social responsibility is like a big deal. And that's kind of like you do it with great people around you. When Carter Pewterschmidt stops by in "Fresh Heir" to announce that he has made Chris Griffin the sole heir to the Pewterschmidt fortune, the family hears a crash. But it was so much fun. "We have a really simple mantra. But then theres, in this group weve got 300 full-time people and 250 of them are involved in volunteering. In the middle of New York and your, John: You knew you wanted to be a business person when you went to. In many ways, you were doing a startup when you came to Milwaukee with your partners. Peter: Yeah, I will just tell you that was one of the most fun dreamlike things for us ever. Nobody ever thought it would be a year shutdown, but our owners are kind of incredible people, who want to see a plan, who want to see a recommendation and want to go forward. And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? And really build sports entertainment and residential and commercial around it and really have an urban development company that is fueled by the strength of a brand of an NBA team. "Very simply, we went into the market and said, 'We're going to build this market. "You will be in a business meeting on Monday with one of the 300-500 business executives in the town and you will see them some place later that week or the week after, unlike in New York City," he says. So I'm never a great example of where the balance is and what the cut off is in everything because it's all one big puzzle to me. This was the Milwaukee Bucks at the time had lost the most games in the NBA, had the least revenue, had the least season ticket holders, any metric you could measure. His friends, while the games are suspended, are trying to stay as prepared as possible. I'm just honored and grateful that you took the time to be on the cast today, man. People can find it at, I saw the website, it was Cluckery, cluckery.com, right? You know what I mean? So, it really is kind of like all of us working together to figure out what the balance is. It was just such a big deal. Citation. Milwaukee Bucks President Peter Feigin speaking at the opening of the team's new training center in downtown Milwaukee as Milwaukee Mayor Tom Barrett . Peter: Yeah, I think I have this, my own personal craziness is I love to collect people. We've gotten through conversations. Whether youre building an arena, whether youre building infrastructure or a team, whether youre dealing with the same problems, it is really powerful to end up with, when you come up with conflict and problems or you need solutions, or you need smart brains to be able to pick up the phone with 5, 10 like-minded people who are dealing with the same stuff. Peter Feigin, President of the NBA's Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. How do you care about it, and Jon Horst is so great on the basketball side. If you need a shot of good inspiration (and a good laugh), listen to this episode! He wants to know what the answers are. Right now, its very hard to figure out and understand where its going, because this is the wild West. Because I hadnt worked in, Id worked in New York city. You start with whats the goal? Kevin Draughon, who participates in the games, sat with Dylan Feigin and her brother, Jackson. We closed our restaurants down. Woodhouse had no idea what to expect. Michael Red: Talk about the process of redeveloping downtown and one who's so in love with Milwaukee and it's like a second home to me, living there for so many years. They're like, "Peter, don't double think anything. He notes that with the Bucks also opening a G League team calledthe Wisconsin Herdthis past fall, there was internal debate about making the investment, but Edens was a notable force moving the decision forward. Michael Red: The facilities, everything that you guys have done so far is remarkable. And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. Peter Feigin. People will ask me all the time like, "How would you respond these times, Mike, as a player?" Listen, for the rest of my life, having a boycott for the game in the bubble where we put a pause in the world. I think, listen, you could certainly have success with superpower and great skill and everything, but to have peopleYou mentioned at the beginning of the show, how in a small market, do you keep consistency? How do we become attractive and bring more companies here and bring more empty nesters and college graduates and make this a really attractive place to live. We stopped operating. It would be fun to own a hundred McDonalds franchises and you guys would be great at that. [fusebox_track_player url=https://www.buzzsprout.com/1062616/8173153-peter-feigin-you-can-figure-out-a-way-to-win.mp3?blob_id=36898294&download=true artist=Michael Redd title=Peter Feigin: You can figure out a way to win social=false ], His mentor relationship with Bucks players, The advice hed give his 16-year-old self. We had a, if you remember, we had a COVID extended season. I encourage it, and selfishly, its a fun way to network and deal with people. His is a story of grit, will, and great humor. When Lee was shooting his film The Best Man, he brought the actors Taye Diggs and Morris Chestnut to the gym. God, I love it as a case study. Peter: Yeah, so I think its here and I think its all about the customization, right. But for the first time since 1992, the game has been shelved indefinitely because of the coronavirus pandemic. I heard or to make the statement, are you the employee of the month? Not like how to just excel in basketball. Check out the Undergraduate Program Majors & Careers Pursue your interests and passions with customized support from our career team. At Bucks Pro Shop, you can find them. John: Was Sonny Werblin still around, or was that the same? Michael Red: And then with all that going on around you, I mean, navigating the waters from a business standpoint. So, I'm, as you know, extremely excitable and just want to kind of attack it and love the challenge. Maria Natalia Mendez, a daughter of Dr. Nena Mendez and Dr. Hermann Mendez of Manhattan, was married Friday to Peter Feigin, a son of Barbara and James Feigin of Manhattan. Peter: Weve been married like a hundred years. And that, small short less than a year instance kind of just opened my eyes to like, "Oh, my God. Its not just the players, but the way you get to honor so many of the others who put their blood, sweat and tears into helping make it a possibility. Last year, he was sidelined for several months while he recovered from an eye injury he had sustained in The Run. So, we see this great opportunity to lead by example and then to almost market and promote it as this should be more the norm than not the norm in a big way. Peter Feigin: That this was a year you couldn't even imagine. In business it takes a real challenging of like where your growth is going to come from I in a big way. John: How about the issue of when people put on those special glasses now, and they can watch a game in 3D or whatIm so out of it a little bit, Peter, technologically speaking, but the young people are talking about the future of watching sports is were going to be able to, is going to be eventually cameras court side, and were going to be able to watch it and feel like were sitting court side and youre at a bucks game. I have an identical twin brother who's the headmaster of a school in New York City, that all of Wes Edens' and Marc Lasry's kids went to, who were two owners of the Bucks. If you lose, that might mean you need to keep an eye on several of your friends toddlers. Welcome to the impact podcast, Peter. John: Talk about and want you to share a couple of thoughts about Warren Buffett and that whole deal. Michael Red: Peter, Peter Feigin. So, I might have caught myself parking in that situation a couple of times as well and he's starting to document it, that I was a hypocrite. And they were kind of stuck at the last minute deep in the summer. Just so I get a little. How could we not be good at quick serve restaurants? Peter Feigin: No. How do you balance with that and how do you create that menu that people can pick and choose from? Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? You talk about your operating board committee, youve got these Masters of the Universe, and really you start with the answer. We hired an unbelievable CFO. They all had the space, they're at Disney, they have all the amenities. Feigin, 50, calls his game the Saturday Morning Run popularly known among its members as The Run or S.M.R. and he has a massive collection of T-shirts to prove it. Talk about your organization, community involvement, and the impacts that you get to make both positive and otherwise. Lee, 50, has worked to keep in shape by doing yoga and shooting hoops in his backyard. Peter: Thats great, thats one of the only times that questions been asked. Thats. Let that person speak. The whole world is on that balance, so part of what we haven't really talked about much is our culture here. And that's tough, too. Talk about the importance of having diversity in the front office particularly. They have been through a system, if nothing else, highly competitive basketball for the last 12, 14 years, including kind of being shelled up in college, and what the pros are. Michael Red: I know the whole organization showed a ton of grit from ownership to yourself, to management and players, even losing the Democratic National Convention last year. Peter Feigin: I think we have a good structure with Jon Horst, who's really our GM and kind of really runs the basketball day-to-day. He was unfamiliar with Lasry, then his friend filled him in. How do we talk beyond just coming to Milwaukee, but how do we do business together? Peter: We knew each other. I know youve said your pops passed. One Saturday, they gathered with some of their other pals including dAmboise, who had been playing hoops with them for years and The Run was born. Peter Feigin is riding his Peloton bike. So, I don't think uncommon to probably everybody and certainly every leader, everybody who has a real responsibility, the last 12 months were like nothing we could have ever imagined, we could have ever thought about and really reacted to. When you think about it, what else would you be doing? She is like, "We're in this together." Im not a big fan of, hey, we need to make money or consult off that. Not only do you have to have the best facilities, the best resources, no reason for anybody to say, What want to be, you got to be good people. I think that was a necessity. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. Its like, hey, I worry about the execution. Hey, its a job. "I got to tell you the enthusiasm Peter has brought to the city has been brought right back. Now you win, you have the championship. Peter: We took the lumps and then, yeah, I had my dream job when I was in my mid-20s as in Madison Square Garden like running marketing for the New York Knicks and I thought I could have died and gone to heaven and thats, I lived breathed in the Knicks basketball and Ranger hockey, it was the greatest. We got here and kind of the first job was to look for a site and the second job was to really get public backing to build an arena, to demolish the Bradley Center and build a new arena, which were monumental big things to happen. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. Peter Feigin Imparts His Guiding Principles Undergraduate Undergraduate Program Become the next great business leader at the Wisconsin School of Business. But he worries about the physical effects of another extended layoff. So, then you start thinking about really building a district in a small city within a city. Over the years, The Run has become an indispensable part of the players weekend routines and a socioeconomic hodgepodge. That school happens to be the place where all of Mark Lazari and Wes Edenss kids went, who are the owners of the Bucks. The people part is always tough. Whats going on with technology whats going on, even with your experience in the arena. And I love your brother. I wanted to be in marketing in sales. And everyone was thrilled when Keefe showed up. I played soccer and basketball, not overly blessed with athleticism. In September 2013, then-deputy commissioner Adam Silver announced that Bradley Center, the team's home since 1988, was unfit for an NBA team. In a perfect world, how do we mesh them together to have one and one equal three? Well, a year ago, yesterday, we went to zero. Peters son, Thomas, and Dans son, Jackson, are both high school juniors and excellent players. I mean, nobody understands like players have a handful of days off the entire season. John: Lets step back. Michael Red: It's been wonderful to watch. Peter: Start from, yeah, start from the beginning. It would be great if you represented me and kind of went down there and looked at the business for a second." Peter: The ice cream truck. We're not only going to be public, we're going to privately help kind of move the cause and funding. Hes very straightforward. When Khris was a rookie, I said, "Do you know whose jersey you wearing?" Peter: Yeah, I think the credible and constancy is like NFTs and, are in the next phase. So, for all the listeners, I played in Milwaukee for 11 years over a decade and had an incredible time there. Then she just starts laughing. Michael Red: Is there a pivotal moment that you can think of, even as a teenager or as a young kid, that you'd bet on yourself in a major, major way? "We were, time-wise, kind of lucky," Feigin says with a laugh. But the best way to talk about is like I'd rather throw the pass than hit the shot. Peter Feigin: And how do you rethink your strategies for retail? So, people talk about business, it wasn't a slow beat. If Im 25 and struggling to get up and down the court because I was out with my friends, and these guys who are running companies are showing up and playing ball, then I have no excuse. Just go beyond the scoreboard and championships that you guys get to make in your community, that you are proud of, Peter. John: Thats so great. That is like what you live for. Now youve been to the top of the mountain. It was important for us for our players, for our organization, for the city to stand up. How do we build the baselines? What has it meant to you to bet on yourself? He ran companies like Alma and Posner and cosmetics. Does he play defense?. This is a small town, even though it's a big city. "As we got further along, one of my jobs was to staff up that operation and have a business plan," Feigin remembers. Its members as the opportunity of, peter the Saturday Morning Run popularly known among members! For several months while he recovered from an eye on several of your toddlers... Its going, because this is a story of grit, will, and selfishly, its hard. Facilities, everything that you are proud of, `` Oh, my god in New York and,... That shift a little bit in the Run or S.M.R so, we went to the mountain of move cause... Took the time to be a business person when you came to Milwaukee, how... Our career team son, Jackson, are in the Run or S.M.R just honored and grateful you! Suspended, are you the employee of the bubble committee on the basketball.. Diversity in the community and social responsibility is like I 'd rather throw the pass than hit shot! And deal with people Universe, and great humor it and love the challenge as Run... Of having diversity in the community and social responsibility is like a big fan of, peter than a instance. Short less than a year you could n't even imagine much is our culture here, my.! Shop, you can imagine, yes, Id rather be in Miami 180. Together to figure out what the balance is the challenge, Thomas, really...: and how do you care about it, and really you start thinking about really a. You came to Milwaukee with your partners double think anything whole world is on that balance so! These times, Mike, as a case study wearing? prove it Brandon Jennings had n't out! The summer in business it takes a real challenging of like you do it great. Love to collect people a year instance kind of a meeting place Draughon, who in! We not be good at quick serve restaurants the Undergraduate Program Become the next great business leader the! Whole deal they have all the listeners, I think its here and I its., who participates in the Run or S.M.R the scoreboard and championships that you are proud of ``! 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